New 20 Miles Per Hour Zone in Sheffield City Centre

Sheffield City Council will introduce a 20mph speed limit in the city centre following strong public backing to the recent consultation.

 

Sheffield drivers to face 20mph city centre speed limit from Sheffield Live on Vimeo.

A 20mph speed will now be rolled out before the end of the year on hundreds of streets in Sheffield city centre in a bid to make roads safer, better for pedestrians and cyclists and to improve air quality. The consultation sought public feedback on Council plans to provide a new speeding zone on more than 300 roads in the middle of the city, encompassing nearly every street apart from a few major thoroughfares such as Arundel Gate, Derek Dooley Way and Sheaf Street.

The Council is also making plans for additional improvements to tackle congestion on the inner ring-road.

Over the recent months the city centre has witnessed an increasing number of traffic accidents and this is something the Council clearly wanted to address. It is hoped that reducing the speed of traffic in residential areas will, in the long term, reduce the number and severity of accidents. This should also reduce the fear that accidents will take place, thereby, likely to lead to more sustainable modes of travel such as cycling being adopted – resulting in a more cohesive environment overall.

Since Labour were elected to run Sheffield City Council in 2011 a series of measures have been undertaken to achieve their aim of establishing 20mph as the maximum speed for residential areas throughout Sheffield. The restriction has already been introduced with great success in areas such as Darnall, Gleadless Valley, Heeley and Stannington and now the city centre is to follow.

Labour Councillor for City Ward, Moya O’Rourke, was elected in 2015 and after many conversations with local residents it became apparent that there was an overwhelming majority who backed the plans: “Since my election I made a promise to the ward that I would make our city centre roads safer and more environmentally friendly – and I have been pushing for 20 mph zones in the centre to do just that.

“I’m delighted that so many residents in my ward contributed to the council’s public consultation. There is no way this policy would have got off the ground if there wasn’t such a strong will to make it happen by Labour councillors. It’s quite odd that the Sheffield’s Green Party are always trying to claim credit for the policy as, quite frankly, their involvement and relevance to this has been zero”.

Councillor Jack Scott, Cabinet Member for Transport and Infrastructure at Sheffield City Council, said:

“Anyone who’s been in our city centre recently will have seen that it is growing rapidly and for the better, with cranes, new shops and new developments. It needs to be a place where safety and sustainable travel are actively supported and encouraged.

“I’m pleased that the consultation was received so positively. This Labour Council is absolutely determined to improve road safety throughout the city and 20mph zones play a big role in this. Not only do speeds reduce in these areas, there’s a reduction in the severity of the accidents and an improvement in air quality”.

Councillor Scott also acknowledged that some submissions to the consultation questioned the effect of the speeding zones on air pollution.

In response Councillor Scott said: “I am aware of concerns that travelling at 20mph could negatively affect air quality. However, the evidence actually shows that at a constant lower speed a driver will use less fuel, and safer roads should mean more people taking up walking and cycling instead. I am absolutely committed to improving safety on our roads and taking real action to improve Sheffield’s air quality. Pleasingly, this measure should help in both of these respects in City Ward”.

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Launching New Campaign For Safer Rural Roads in Sheffield

60% of fatalities occur on country roads but drivers are oblivious to the risks:

  • 3 people die each day on average on rural roads
  • the number of people killed on country roads is nearly 11 times higher than on motorways
  • a quarter of drivers have had a near miss and 1 driver in 20 has had a collision on a country road

THINK! is launching a new campaign to warn drivers of the dangers of country roads.

60% of people killed on Britain’s roads die on rural roads, and new research shows many more drivers are needlessly putting themselves at risk of an accident.

A shocking 25% of drivers report having had a near miss on a country road, while 40% have been surprised by an unexpected hazard, such as an animal. A third also confess to taking a bend too fast.

These findings suggest many drivers are failing to anticipate dangers on the road ahead. The research mirrors newly published casualty statistics which show that the most commonly reported contributory factor to being killed or seriously injured on country roads is motorists losing control, often because they are driving too fast for the conditions.

The new THINK! campaign urges drivers using country roads to:

  • read the road ahead and anticipate potential hazards
  • drive at a speed that allows you to stop in the distance you can see to be clear
  • stay in control and give yourself time to react by braking before a bend, not on it
  • give cyclists and horse riders plenty of space when overtaking.

Britain’s roads are among the safest in the world, but most people don’t know that motorists are nearly 11 times more likely to die in an accident on a country road than on a motorway. On average 3 people die each day on country roads and these are needless tragedies.

I want the public to understand these risks and adapt their driving to the conditions they face. That is why the new THINK! country road campaign is so important – we are urging drivers to read the road ahead, select a safe speed and brake before the bend.

The THINK! campaign has been backed by British Touring Car champion James Cole.

He said:

As a young racing driver, I learnt a number of key skills, such as looking ahead and judging the road conditions. These skills are equally important for everyday driving in Britain.

Being a responsible driver, I try to anticipate hidden hazards and brake before the bend, and this is critical on country roads – you just don’t know what’s around the next corner.

The new THINK! advertising campaign uses 3D scanning technology to illustrate that country roads are full of unforeseen hazards. This innovative visual technique allows viewers to ‘see’ through the bends on a country road and spot the unexpected dangers ahead.

The message for drivers is that, in the real world, you can’t see the perils that may lie behind a bend so it’s always best to slow down and give yourself time to react.

For further information search ‘THINK!’.

THINK! country roads