New traffic measures approved by Sheffield Cabinet

A pedestrian crossing has been given the go-ahead at the site of an accident that led to the death of a 14 year old schoolgirl earlier this year.

A petition containing 12,571 signatures was handed in to Sheffield City Council requesting a controlled pedestrian crossing and speed restrictions on Normanton Hill.

This followed the incident on 9 May near the Richmond Park entrance when 14 year old Jasmyn Chan was fatally injured and another 12 year old girl was seriously injured.

A report approved by the Council’s Cabinet explaining the measures that have been taken since the accident and setting out plans for the installation of a pedestrian crossing on Normanton Hill has been approved.

Councillor Jack Scott, the Council’s Cabinet Member for Environment, Recycling and Streetscene said: “This was a truly tragic incident and we take it extremely seriously, as we do all road safety issues. The local ward councillors and I have worked closely with community activists to make sure we take positive action on this stretch of road to make it safer.

”We have already been working with our partners to reduce the speed of vehicles using Normanton Hill. The police have been undertaking regular speed enforcement checks and improvements have been made to the warning signs on the road. The Streets Ahead Improvement work in that area will include new, brighter street lights to ensure the park entrance and bus stop are properly lit. The pavement also needs widening. Tenants and private home owners have also been asked to cut back the vegetation hanging over the footpath.

“Our road safety teams are working with the Birley Community College and Outwood Academy to educate children and reinforce road safety messages to their students, but I don’t think this is enough. We need a permanent controlled crossing point to improve pedestrian safety for everyone needing to cross that road and so I’m pleased that the report to Cabinet is going to make this happen.”

Streets Ahead work has already commenced on this road with the renewal of street lighting. Surfacing of the road, as far as the park entrance, was carried out in August and the Council has funded the addition of a higher skid resistant material at the crossing point as part of these works.

South Yorkshire Police agreed to undertake speed enforcement in the short term and camera enforcement signs were installed. Mobile speed enforcement has taken place at regular intervals since July and to date 471 speeding offences have been identified.

In the short term the Council will be installing two VAS’s (Vehicle Activated Signs) to flash a warning to motorists to indicate the park entrance or school crossing patrol at the appropriate times of the day. The signs are being manufactured by a specialist company and will be installed this week.

Sandra Bradley, who is coordinating the work of the local community said: “It’s good to see that the Council are taking this issue most seriously. I’m so pleased with the way the community has come together after this terrible tragedy to help find solutions to the problems, but it is dreadful that so many drivers are still driving at such reckless and dangerous speeds in what is a 30 mile speed limit.

“The controlled crossing proposed in the Cabinet paper is what’s needed here. It’s also positive that the Council has agreed to name this crossing after Jasmyn as a way of keeping other children safe.  ‘Jazzy’s Crossing’ will not only be a lasting tribute to a very courageous teenager, but more importantly help to prevent any further tragedies on this very dangerous stretch of road.”

The Road Safety Education, Training and Publicity team has contacted both Birley Community College and Outwood Academy and is in the process of booking road safety education sessions with these schools. Both schools have already confirmed sessions with all Year 7 and 8 pupils and sessions with the other year groups will be confirmed shortly. These sessions will be delivered throughout this academic year.

Unprecedented Improvement in Condition of Sheffield’s Roads

Sheffield’s roads are in much better condition than this time last year, a survey carried out by the National Highways and Transport (NHT) Network has revealed.

The NHT’s Public Satisfaction Survey, which has independently questioned over 420,000 members of the public across the country about the highways and transport services in their area, found there has been remarkable 10 per cent increase in satisfaction of the road surfaces in Sheffield since last year.

This is thanks to the Streets Ahead team who are working hard to improve the city’s highways.

The survey also shows more people are satisfied with the highways services carried out as part of the Streets Ahead project including:

  •  An almost 10 per cent increase in satisfaction about the quality of repair to highways.
  •  Around a five per cent increase in satisfaction in the speed that repairs are carried out.
  • A four per cent increase in satisfaction in how damage to the highways and potholes are dealt with.

The NHT findings have been backed by a survey undertaken by Streets Ahead too.

The Streets Ahead team conducted a survey with residents who live in areas where highways work has already been completed.
Results show that there has been an impressive 33 per cent increase in the number of residents who are very satisfied with the condition of Sheffield’s roads in comparison to when they first asked residents what they thought.

The Streets Ahead survey also saw an increase in satisfaction in the condition of pavements (20 per cent), street lighting (35 per cent), maintenance of highway verges, trees and shrubs (five per cent), and the cleanliness of the roads and pavements (11 per cent).

Cllr Jack Scott, Sheffield City Council’s Cabinet Member for Environment, Recycling and Streetscene said: “The findings from both the National Highways and Transport Network’s survey and the Streets Ahead survey are really positive for Sheffield. They show us that the work we are doing is successfully turning Sheffield’s roads from some of the worst in the country to the best. This is a huge project but it’s great to see that we’re achieving what we set out to – smoother roads, better lighting, an improved environment and higher levels of public satisfaction.

“To date the Streets Ahead team has resurfaced over 280 miles of road and repaired over 22,700 potholes and we’re still going.”
Streets Ahead Core Investment Period Director, Graeme Symonds, added: “The findings from the surveys are really useful to Streets Ahead as they enable us to see how we’re progressing and what the public think of the improvements that we’re making. This is important to us and the fact that both surveys are showing such a significant increase in satisfaction is great news.

“Improvements to the highways will continue for the next three years and by the end of this period, residents and visitors to the city should see a huge difference to the condition of road surfaces across Sheffield.

“We’ll continue to carry out surveys as work progresses to monitor residents’ opinions of the improvements being made to the city.”

Streets Ahead Apprentices On The Road To Success

The new 12 apprentices at Sheffield Council meet members of the council's cabinet at Sheffield Town Hall.

Twelve Sheffield young people have taken the next step towards their long term career by becoming the latest apprentices helping to make the Streets Ahead project a success.

The group, aged between 16 and 24, fought off stiff competition to secure training contracts with Sheffield City Council’s Streets Ahead Contractor Amey.

Working in a variety of areas, including business administration, finance, mechanics, signage, highway maintenance and arboriculture, the new trainees have already attended a welcome event where they were able to meet each other and get stuck into some team building activities.

During their time on the project the apprentices will gain experience in their chosen trades, in addition to undertaking NVQ training at Sheffield College. They will also work towards gaining the Duke of Edinburgh’s Business Gold award.

The appointments continue Sheffield City Council’s commitment to tackling unemployment in the city, by training young people and supporting them to gain qualifications and long-term career prospects.

Sheffield City Council Leader, Julie Dore said: “Not only is the Streets Ahead project making the streets of Sheffield better and safer, it’s creating jobs and apprenticeship opportunities for young people across the city.

“The young people who are taking on these apprenticeship roles are the ones that will deliver our future highway services and therefore investing in them now and putting them on the road to success is beneficial to both them and Sheffield.”

Cllr Jack Scott, Cabinet Member for Environment, Recycling and Streetscene, said: “As a city we need young people with the right skills and apprenticeships are a key part of creating a workforce for the future. That’s why we are so pleased to welcome these 12 young people to the Streets Ahead project.”

What the apprentices think:

Joe Poulton, 18, Arboriculture, said:

“I was attracted to an apprenticeship in Arboriculture as it’s a good industry to be in and really good for progression. It’s also an outdoor role which I like. I’m already learning a lot and I’m looking forward to a long-term career in Arboriculture; the more I learn the more I enjoy it. I like that I can learn the skills that I need whilst on the job, but the theory behind it all at college.”

Kyle Leach, 16, Signs, said:

“An apprenticeship in signs interested me as I have a passion for engineering and an interest in graphics. I also wasn’t interested in staying at school; I liked the idea of learning on the job and starting on the road to my career, whilst getting paid at the same time.”

Lewis Oxley, 21, Business Administration, said:

“I am really enjoying working as a team and I like that I have the opportunity to learn and earn at the same time. Amey is a great place to work and build a career. I can already see opportunities to move up the career ladder in the future.”

Launching New Campaign For Safer Rural Roads in Sheffield

60% of fatalities occur on country roads but drivers are oblivious to the risks:

  • 3 people die each day on average on rural roads
  • the number of people killed on country roads is nearly 11 times higher than on motorways
  • a quarter of drivers have had a near miss and 1 driver in 20 has had a collision on a country road

THINK! is launching a new campaign to warn drivers of the dangers of country roads.

60% of people killed on Britain’s roads die on rural roads, and new research shows many more drivers are needlessly putting themselves at risk of an accident.

A shocking 25% of drivers report having had a near miss on a country road, while 40% have been surprised by an unexpected hazard, such as an animal. A third also confess to taking a bend too fast.

These findings suggest many drivers are failing to anticipate dangers on the road ahead. The research mirrors newly published casualty statistics which show that the most commonly reported contributory factor to being killed or seriously injured on country roads is motorists losing control, often because they are driving too fast for the conditions.

The new THINK! campaign urges drivers using country roads to:

  • read the road ahead and anticipate potential hazards
  • drive at a speed that allows you to stop in the distance you can see to be clear
  • stay in control and give yourself time to react by braking before a bend, not on it
  • give cyclists and horse riders plenty of space when overtaking.

Britain’s roads are among the safest in the world, but most people don’t know that motorists are nearly 11 times more likely to die in an accident on a country road than on a motorway. On average 3 people die each day on country roads and these are needless tragedies.

I want the public to understand these risks and adapt their driving to the conditions they face. That is why the new THINK! country road campaign is so important – we are urging drivers to read the road ahead, select a safe speed and brake before the bend.

The THINK! campaign has been backed by British Touring Car champion James Cole.

He said:

As a young racing driver, I learnt a number of key skills, such as looking ahead and judging the road conditions. These skills are equally important for everyday driving in Britain.

Being a responsible driver, I try to anticipate hidden hazards and brake before the bend, and this is critical on country roads – you just don’t know what’s around the next corner.

The new THINK! advertising campaign uses 3D scanning technology to illustrate that country roads are full of unforeseen hazards. This innovative visual technique allows viewers to ‘see’ through the bends on a country road and spot the unexpected dangers ahead.

The message for drivers is that, in the real world, you can’t see the perils that may lie behind a bend so it’s always best to slow down and give yourself time to react.

For further information search ‘THINK!’.

THINK! country roads

World Sight Day – Video

World Sight Day: Taking Part in Blindfold Walk and Holding Special Surgery


Sheffield Royal Society for the Blind is pleased to welcome Cllr Jack Scott, Cabinet Member for Environment, Recycling & Streetscene, Sheffield City Council to experience some of the problems caused by “street clutter” that blind and partially sighted people regularly encounter walking around in Sheffield.

On Thursday 9th October which is World Sight Day, Cllr Scott will be taking a blindfold walk with a guide cane, setting off from Sheffield Royal Society for the Blind’s (SRSB) Mappin Street Centre for a walk on West Street.

Cllr Jack Scott said: “I’m really pleased to be able to do this on World Sight Day. I know street clutter can be a real problem for blind and partially sighted people across the country. I want to make sure we are removing unnecessary signs, poles and masts as part of the Streets Ahead project.

“I’m looking forward to the surgery afterwards too, which will give people the opportunity to let us know what we’re doing well and also where we need to take more action.”


The walk will take place at 11:30am followed by Cllr Scott holding a surgery for blind and partially sighted people at SRSB’s Mappin Street Centre from 12noon to 1:30pm, giving people the opportunity to raise any concerns or compliments regarding Sheffield City Council services and how they impact upon blind and partially sighted people, particularly issues such as highway clutter, street furniture and animal welfare.